GCSC: Global Career Strategy Center » Personal Marketing

Five Steps to Assess Your Strengths

Carla — Thu, 05 Jan 2012 09:29:07 +0000

As discussed in my previous post, your personal value proposition (PVP) is why an employer should hire you or promote you over someone else. It’s the foundation of your career strategy.

A product’s value proposition only works if it’s true, if the business has the organizational competencies needed to deliver the value proposition. Likewise, a PVP [...]

10 Tips for Beating Long-Term Unemployment

Arthur Gluzman — Fri, 11 Nov 2011 02:45:47 +0000

There’s no question that long-term joblessness is a frustrating experience. Besides the financial consequences that come with prolonged unemployment, many job seekers find it difficult to stay motivated and to continue to push forward in a job search that’s proved fruitless month after month.

As tough as it is to constantly re-energize and find hope in [...]

5 Career Tips to Create a Unique Professional Brand

Arthur Gluzman — Fri, 04 Nov 2011 05:14:25 +0000

To establish a personal brand that optimizes career growth, you must take a close look at what your distinguishing traits and accomplishments are. Why do people pay more for Godiva Chocolate? Why not just buy any chocolate bar? The answer lies in branding.

Similar to Godiva, you must position yourself as a luxury [...]

The Top Eight Rules of Networking

Arthur Gluzman — Fri, 28 Oct 2011 12:23:07 +0000

You know the type. The people with obnoxious laughs, pushy pitches, and the ability to corner you at industry conferences and talk about themselves continuously for what seems like hours? The ones who clearly mean well, but their lack of etiquette can make you wish you hadn’t even gone?

Here’s a friendly suggestion: Don’t be that [...]

What’s Your Mission Statement?

Arthur Gluzman — Fri, 21 Oct 2011 06:07:32 +0000

When we typically discuss a mission statement, it is associated with some sort of enterprise or organization. In the digital age, I see the need for a personal mission statement becoming a necessary ingredient for one’s personal brand portfolio. In other words, who are you and what do you stand for? Beyond what [...]

Top 5 Mistakes Job Hunters Make

Arthur Gluzman — Wed, 31 Aug 2011 02:58:38 +0000

The job search game has changed quite a bit over the past decade; applications are now processed online, and social media accounts are becoming just as valuable in reviewing applicants as the actual resume. Before you presume that the old rules don’t apply, however, check out these classic errors that could be costing you the [...]

ICES Program

Arthur Gluzman — Fri, 26 Aug 2011 11:44:29 +0000

New stuff just keeps rolling in here at GCSC and August has been an exciting month.

We are now pleased to announce the roll out of our INTEGRATED CLIENT EXPANSION STRATEGY (ICES) Program, designed to assist contractors, consultants, and small business owners with growing their client base. Adapted from the highly successful Custom Job Search [...]

No Market for Lazy Job Seekers

Arthur Gluzman — Fri, 26 Aug 2011 04:00:03 +0000

Summer is a season to relax, unless you’re a job seeker.

Given the steep competition for jobs, people who are energized and organized — and those who avoid lazy mistakes — are the likeliest to land a spot.

It’s not all down to the economy — it’s often about how productive people are during their job search. [...]

International CJSS

Arthur Gluzman — Mon, 08 Aug 2011 05:58:06 +0000

We are proud to announce that we have recently added a new service:

International Custom Job Search Strategy We recognize that many international or even US professionals might be interested in finding a new career outside of the US. We have recently introduced a service that fills that need, adapting our successful CJSS program to the [...]

Your Personal Brand

Arthur Gluzman — Thu, 09 Sep 2010 01:52:01 +0000

Companies hire expensive advertising agencies to achieve their “brand” and maintain it. From commercials, to press releases, to billboards, to catchy jingles, to cute cartoon mascots, companies pursue this branding to ensure that people remember them and their product.

Professionals, unfortunately, often forget that this applies not only to companies but also to themselves. [...]