As discussed in my previous post, your personal value proposition (PVP) is why an employer should hire you or promote you over someone else. It’s the foundation of your career strategy.

A product’s value proposition only works if it’s true, if the business has the organizational competencies needed to deliver the value proposition. Likewise, a PVP [...]

There’s no question that long-term joblessness is a frustrating experience. Besides the financial consequences that come with prolonged unemployment, many job seekers find it difficult to stay motivated and to continue to push forward in a job search that’s proved fruitless month after month.

As tough as it is to constantly re-energize and find hope in [...]

To establish a personal brand that optimizes career growth, you must take a close look at what your distinguishing traits and accomplishments are. Why do people pay more for Godiva Chocolate? Why not just buy any chocolate bar? The answer lies in branding.

Similar to Godiva, you must position yourself as a luxury [...]

You know the type. The people with obnoxious laughs, pushy pitches, and the ability to corner you at industry conferences and talk about themselves continuously for what seems like hours? The ones who clearly mean well, but their lack of etiquette can make you wish you hadn’t even gone?

Here’s a friendly suggestion: Don’t be that [...]

When we typically discuss a mission statement, it is associated with some sort of enterprise or organization. In the digital age, I see the need for a personal mission statement becoming a necessary ingredient for one’s personal brand portfolio. In other words, who are you and what do you stand for? Beyond what [...]